Okada Manila Casino Review
Okada Manila Casino Review 9,8/10 2061 reviews
Connecting Okada Manila with its consumer tribe was the foundation of branding and so in-depth customer insight was undertaken. Insights showed that the target customer groups were affluent millennial Filipinos and Chinese immigrants seeking new experiences. The usual casino-goer in Manila was the older generation, therefore to differentiate Okada needed to be a place of experience and fun while still having the values of relaxation and luxury of other casino resorts.
Our concept, “Memorable experiences,” offered the right product at the right time and was an important standard set by the company to achieve – impacting all the other elements of marketing. Okada’s logo plays on the traditional Japanese crest of the Okada family and reflects the different parts of the integrated resort, emphasizing the fun and unpretentious luxury of the young resort. The Okada pink expressed the excitement of the new location and of the experiences that would be available within the casino. As the visual lure of the brand, colors were a key element in the interior design and the vibrant palette was a distinguishing characteristic from the classic luxury palette of the Wynn casino in Macau. The palette was selected as a modern representation of traditional Japanese colors, a culture that is present throughout the design of the casino resort.
In its favorable location 10 min. away from the airport by car, OKADA MANILA® faces Manila Bay,
which in turn overlooks a crimson red sunset that is counted among the three best in the world.
There, the resort provides its guests and visitors who come from around the world with world-class hospitality and entertainment.
Okada Hotel Manila Philippines
Response from IvayloI72, Senior Vice President - Hotel Operations at Okada Manila Resort & Casino Responded Jan 28, 2020 Thank you for the great review, Carol O! We are also glad that you enjoyed the stunning The Fountain, which is only one of our many great attractions here in Okada. Okada Manila is a casino hotel that sets the new gold standard for five-star luxury. Iconic in its grandeur and lavishly executed in every detail, giving even the employees to work in a comfortable way.